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2 min read. The Habit Loop A group of researchers at MIT identified a pattern that all habits have in common. They called it the habit loop. The image above shows the habit loop in action. It’s made up of three...
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5 min read. The words "Zero Sugar" can be deceiving. Most widely available drinks whether they be soda, energy drinks, hydration beverages, or protein shakes have zero sugar options, but most are full of artificial sweeteners that are going to...
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3 min read. Aren't disciplined people super annoying? If you're one of those people, I actually envy you! We all know someone with superhuman discipline. While everyone else eats cake, they eat carrots and celery. The truth is, we all...
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5 min read. By Kaydn Jensen Co-Founder of HydroSwell What's your drug of choice? I'm going to tell you a dark secret. I used to be a Coke addict. I'm talking about Coca Cola! Maybe your drug of choice is...
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We've had a lot of people ask us the same question lately. "Since your protein-infused hydration product, ProLoco, has zero sugar, will it help me hydrate effectively?" This question stems from a very popular marketing pitch hydration companies use. They say...
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