We've had a lot of people ask us the same question lately.
"Since your product, ProLoco, has zero sugar, will it help me hydrate effectively?"
This question stems from a very popular marketing pitch hydration companies use.
They say something like...
"Our product uses a unique combination of glucose (sugar) and electrolytes that hydrate you 2-3x faster than water!"
So is it true or just marketing BS?
The short answer is yes, but there are some things you need to consider!
Here's Some Background On That Claim
In the 1960's a chemist by the name of Dr. Robert K. Crane discovered that the body's ability to absorb sodium was dependent on glucose (sugar).
When glucose is in the small intestine, sodium is absorbed more quickly, which draws more water into the bloodstream.
In other words, the right ratio of glucose and sodium accelerates the rate at which water is absorbed by the body.
The WHO (World Health Organization) later used that concept to create a treatment for life threatening dehydration that didn't require needles and a traditional IV.
They called it ORS and it was a simple oral solution made up of glucose and electrolytes.
The result was the ability to rehydrate the body faster than water alone could.
The key word here is faster, not necessarily better.
Is It Right for Everyone?
ORS is a legit scientific breakthrough that has saved lives and helped thousands of people suffering from severe dehydration.
What you need to know is that this unique combination of sugar and electrolytes was first developed for kids with severe diarrhea who didn't have access to traditional IV solutions and needed to rehydrate fast.
It was never meant for people who wanted a simple daily hydration solution.
Unless you're in a dire circumstance where you're severely dehydrated, OR you're using a hydration product to boost athletic performance you might want to question the necessity of one key ingredient that makes the whole thing possible.
The Bigger Picture
Did you know that sugar has the same effects on the brain as cocaine?
It's a crazy powerful substance and it can be downright dangerous if it's over consumed.
If you look at widespread health issues in America, you'll see that sugar is at the root of almost all of them.
As a country, we're overdosing on sugar and it's killing us, literally.
To clear things up once and for all, the absence of sugar doesn't mean ineffective hydration.
Sugar speeds up the rehydration process but unless you're on the verge of dying of dehydration, you'll benefit from skipping the sugar.
Electrolytes are what you need to focus on replenishing and ProLoco is full of them!
Plus, the unique combination of electrolytes, protein, and vitamins are meant to help people ditch junk drinks/snacks so needless to say sugar didn't make the cut!
Where We Stand
Without a doubt, there's a time and place for a hydration drink that utilizes sugar and electrolytes to hydrate the body faster than water alone.
Spoiler Alert: We're actually working on a similar product.
But Wait! I thought you just said sugar was the root of all evil.
No, that's not it at all.
We believe every person is unique and so we want to make sure we educate people on the cost/benefit of taking a hydration product with sugar AND we believe sugar should be used mindfully.
Companies that ignore that fact are more concerned with their bottomline than your health.
You'll have to determine for yourself whether adding more sugar to your diet in the name of faster hydration is going to provide you a net benefit!
Again, if you're looking to lean out and get a solid hydration boost at the same time, stick with zero sugar ProLoco.
The combination of zero sugar, 8 grams of protein, vitamins, and caffeine (optional) are going to help you stay lean and boost your energy levels.
If you're super active and need to rehydrate fast to maintain optimal performance, then sugar is a great tool.
At the end of the day, it's your call but now you're armed with the info to make the right decision!
By the way, you can learn more about ProLoco by clicking here!